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Learn How to Attract More Guests and Clients, Increase Visibility & Grow Your Tourism Business Online
Are you a hotel owner, Airbnb host, restaurant owner, tour operator, activity provider, beach club, or tourism brand struggling to consistently attract customers through social media?
Instead of paying an agency thousands of euros every month, learn exactly how to market your business yourself with personalized 1:1 training tailored to your tourism business.
With over 15 years of experience in social media marketing and as the creator of Portugal Beach Life, a travel brand with more than 190,000 followers across Instagram and Facebook, and over 5 million monthly views, I’ll show you the strategies that help tourism businesses get noticed, build trust, and attract more bookings.
This Training Is Perfect For:
✓ Hotels & Resorts
✓ Airbnb & Holiday Rental Owners
✓ Restaurants & Cafés
✓ Tour Operators
✓ Boat Tours & Water Activities
✓ Beach Clubs
✓ Tourism Attractions
✓ Local Experience Providers
✓ Destination Brands
What You’ll Learn
Instagram Strategy
- How to optimize your profile for bookings and enquiries
- What content attracts tourists
- Reels strategies that increase reach
- Story ideas that keep followers engaged
- Content planning and scheduling
- How to convert content into bookings
Facebook Marketing
- Creating content that drives engagement
- Building a local and international audience
- Facebook page optimization
- Community building strategies
- How to convert content into bookings
Content Creation
- What to post and when
- Creating engaging tourism content
- Capturing better photos and videos
- Storytelling techniques that inspire travel
Growth & Visibility
- Hashtag strategies
- How to increase organic reach
- Understanding Instagram and Facebook analytics
- Building trust with potential guests
Tourism-Specific Marketing
- Seasonal content planning
- Promoting experiences, accommodation, and dining
- Working with influencers and content creators
- Turning followers into customers
What’s Included
✔ Personalized 1:1 online training session
✔ Social media audit of your Instagram and Facebook accounts
✔ Customized recommendations for your business
✔ Content strategy tailored to your tourism niche
✔ Action plan you can implement immediately
✔ Q&A session to address your specific challenges
Meet Carla Castro e Silva
With over 15 years of social media marketing expertise for the tourism industry, I don’t just teach strategy, I live it.
I am the founder and creator of @portugalbeachlife, an independent travel media network reaching over 190.000 hyper-targeted travelers worldwide, between Instagram and Facebook, with over 5 Million monthly views, driving hundreds of daily requests of tourists and locals searching for accommodation, restaurants, tours, etc.
I have worked in International tourism for over 15 years, having worked for brands like Hilton hotels, GetYourGuide, Isle Blue Luxury Villas, BG Signature Parks, Quinta da Casa Branca in Madeira, Hotels.com, among others.
The Result
By the end of our session, you’ll have a clear understanding of:
- What content to create
- How to attract your ideal customers
- How to grow your audience
- How to increase engagement
- How to turn social media into a valuable marketing channel for your business
How does it work?
- You purchase the 1:1 training
- Book a preliminary 20 minute call with me to discuss your business and social media goals
- I’ll prepare the training and strategy tailored to your business
- You receive a 2h training session on Zoom (or in person around the Lisbon area) and a .PDF strategic plan for you to apply afterwards (the training and plan can be in English or Portuguese depending on your preference).
Ready to Grow Your Tourism Business?
Whether you’re just getting started or looking to improve your existing social media presence, this personalized training will give you the tools, strategies, and confidence to market your tourism business effectively.
Book your 1:1 Instagram & Facebook Marketing Training today and start attracting more guests, customers, and bookings through social media.
CLICK HERE TO BOOK YOUR TRAINING SESSION