Instagram and Facebook Marketing Management for Tourism Businesses

Clique aqui se preferir ler esta página em Português.

Meet Carla Castro e Silva

With over 15 years of social media marketing expertise for the tourism industry, I don’t just teach strategy, I live it.

I am the founder and creator of @portugalbeachlife, an independent travel media network reaching over 190.000 hyper-targeted travelers worldwide, between Instagram and Facebook, with over 5 Million monthly views, driving hundreds of daily requests of tourists and locals searching for accommodation, restaurants, tours, etc.

 I have worked in International tourism for over 15 years, having worked for brands like Hilton hotels, GetYourGuide, Isle Blue Luxury Villas, BG Signature Parks, Quinta da Casa Branca in Madeira, Hotels.com, among others.

See more Portugal Beach Life stats here.

Every day Portugal Beach Life receives hundreds of requests asking for recommendations on hotels to stay, restaurants to eat, tours or activities to do in Portugal. Not only we get millions of views, our channels convert into sales and we get the clients too.

I understand exactly how the modern travel consumer thinks, searches, and books. Now, I am opening up my private algorithmic blueprint to help a select number of premium tourism brands scale their direct revenue and turn their social media accounts into powerful booking tools.

Instagram and Facebook Marketing Service for Tourism Businesses

Turn Scrollers Into Guests: Premium Social Media Management for Portuguese Tourism & Hospitality.

Stop wasting hours trying to figure out the Instagram and Facebook algorithms. Let’s fill your tables, book your rooms, and pack your tours with eager travelers while you run your business.

I work with hotels, Airbnb owners, restaurants, tour and activities operators and other brands and businesses in the tourism sector.

[ Book Your Free 20-Minute Call With Me]

🇵🇹 The Problem: Portugal is Booming, But Are They Finding You?

Millions of tourists land in Lisbon, Porto, and the Algarve every year. Before they pack their bags, they look for places to eat, stay, and explore on Instagram and Facebook.

If your social media is quiet, outdated, or non-existent, you are losing bookings to your competitors every single day. And also losing your reputation.

📸 What You Get on a Monthly Basis

We handle everything. You won’t have to worry about what to post ever again.

  • Custom Content Strategy: Tailored specifically for your unique Portuguese business.
  • Daily Posting: Posting daily at the best times for your account so your content gets visible in the algorithm.
  • On-Site Content Creation: High-quality photos and Reels capturing your venue’s true vibe.
  • Professional Copywriting: Engaging captions written in flawless English and Portuguese.
  • Daily Community Management: We respond to comments and traveler DMs to lock in bookings and answer questions.
  • Hashtag & Location Targeting: Reaching tourists actively planning trips to your specific region.
  • Monthly Analytics Report: Clear, simple data showing exactly how your channels are performing.

📈 Results You Can Expect

We don’t just chase “likes”, we chase measurable business growth.

  • Increase Digital Visibility: Getting your business in front of thousands of international tourists actively planning trips to Portugal.
  • Highly Engaged Community: Building a loyal following of travelers who comment, save your posts, and ask for recommendations.
  • Increase in Inquiries: A steady stream of direct messages (DMs) and comments asking about your availability, menu, prices, and location.
  • Polished Digital Storefront: A stunning, professional grid on Instagram and TikTok that makes travelers and locals say, “We have to go there.”
  • Rich Content that Provides Value: An account that delivers content that actually responds to your clients questions and provides real value.
  • Hours of Time Saved and Consistency of Posting: Complete freedom from the daily stress of content creation, copywriting, and comment replying.

🤝 Why Work With Me?

  • Local Market Expertise: I live and breathe the Portuguese tourism ecosystem.
  • Niche Specialization: I have worked in International tourism for over 15 years, having worked for brands like Hilton hotels, GetYourGuide, Isle Blue Luxury Villas, BG Signature Parks, Quinta da Casa Branca in Madeira, Hotels.com, among others.
  • Multilingual Approach: I know exactly how to speak to both local locals and global tourists.
  • ROI-Driven Strategy: Every post serves a purpose: increase your viewings, followers and reputation, to get people to visit, stay, eat, or book.

🗓️ Ready to Grow Your Bookings? Let’s Talk.

Spots are strictly limited each month to ensure every client gets premium, hands-on attention. Monthly rates from €450.

Book now your 20-Minute Social Media Call to know how we can work together.

Select a date and time below to book your spot:

[Book Your Free 20-Minute Call With Me]