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Discover What’s Holding Back Your Social Media Growth and Get a Clear Strategy to Attract More Guests, Customers & Bookings
Are you posting regularly on Instagram and Facebook but not seeing the results you want?
Perhaps your hotel, Airbnb, restaurant, tour company, activity business, beach club, or tourism brand isn’t reaching enough people, generating enough engagement, or converting followers into paying customers.
Instead of guessing what to post or spending months trying different strategies, receive a professional audit and customized social media strategy specifically designed for your tourism business.
With over 15 years of experience in social media marketing and as the creator of Portugal Beach Life, a travel brand with more than 190,000 followers across Instagram and Facebook and over 5 million monthly views, I’ll identify what’s working, what’s not, and exactly what you should do next.
This Service Is Perfect For:
✓ Hotels & Resorts
✓ Airbnb & Holiday Rental Owners
✓ Restaurants & Cafés
✓ Tour Operators
✓ Boat Tours & Water Activities
✓ Beach Clubs
✓ Tourism Attractions
✓ Local Experience Providers
✓ Destination Brands
✓ Any tourism business looking to increase visibility, engagement, and bookings through social media
What You’ll Receive
Comprehensive Instagram & Facebook Audit
I’ll review your current social media presence and identify opportunities for improvement, including:
✓ Profile optimization
✓ Branding and positioning
✓ Content quality and consistency
✓ Reels performance
✓ Story strategy
✓ Audience engagement
✓ Hashtag usage
✓ Content mix and messaging
✓ Calls-to-action and conversion opportunities
✓ Competitor positioning
Personalized Social Media Strategy
Based on the audit findings, you’ll receive a tailored strategy that includes:
✓ Content recommendations
✓ Growth opportunities
✓ Audience-building strategies
✓ Engagement tactics
✓ Tourism-specific content ideas
✓ Reels recommendations
✓ Seasonal marketing opportunities
✓ Booking-focused content strategies
✓ Actionable improvements you can implement immediately
What’s Included
✔ Detailed Instagram Audit
✔ Detailed Facebook Audit
✔ Written Strategic Recommendations
✔ Action Plan with Priority Actions
✔ Content Ideas Tailored to Your Business
✔ Growth and Visibility Recommendations
✔ Booking Conversion Recommendations
✔ PDF Strategy Report
Meet Carla Castro e Silva
With over 15 years of social media marketing expertise for the tourism industry, I don’t just teach strategy, I live it.
I am the founder and creator of @portugalbeachlife, an independent travel media network reaching over 190.000 hyper-targeted travelers worldwide, between Instagram and Facebook, with over 5 Million monthly views.
I have worked in International tourism for over 15 years, having worked for brands like Hilton hotels, GetYourGuide, Isle Blue Luxury Villas, BG Signature Parks, Quinta da Casa Branca in Madeira, Hotels.com, among others.
The Result
By the end of the process, you’ll have a clear understanding of:
✓ What’s currently limiting your social media growth
✓ What content performs best for your business
✓ How to attract your ideal audience
✓ How to increase engagement and visibility
✓ How to improve your Instagram and Facebook profiles
✓ How to turn followers into guests, customers, and bookings
✓ Which actions will have the biggest impact on your results
How It Works
1. Purchase Your Audit & Strategy
Secure your one-off Instagram & Facebook Audit & Strategy package.
2. Book a preliminary 20 minute call with me
Tell me about your business, audience, goals, and current challenges.
3. Audit & Analysis
I’ll perform a detailed review of your Instagram and Facebook accounts and identify opportunities for growth.
5. Receive Your PDF Strategy Report
You’ll receive a customized strategic action plan that you can implement immediately. This action plan can be either in English or Portuguese, depending on your preference.
Ready to Grow Your Tourism Business?
Stop wondering what to post, why your content isn’t performing, or how to attract more customers through social media.
Get expert feedback, a clear strategy, and actionable recommendations tailored specifically to your tourism business in Portugal.