Social Media Marketing


Clique aqui se prefere visualizar esta página em Português.

Having a strong presence on social media in the Tourism sector is nowadays a must.

Being very visually and emotionally focused, any company in the tourism sector, being a hotel, a restaurant, a leisure activitity, etc, needs to connect with their customers and potential customers through social media channels, throughout all sales cycles (before, during and after).

Building strong relationships, showing their products and services, and providing an emotional experience through the content you share is key in order to reach and engage more people.

Carla Castro e Silva is the owner and founder of Portugal Beach Life, and have been providing social media marketing consultancy and projects for the International Tourism sector for over 10 years.

You can visit her own social media marketing website here.

After living in the UK for many years, Carla is now based in Lisbon, Portugal, and is focused on helping the Tourism sector in Portugal to flourish online.

If you wish to work with Carla, please see the services available:


We will create a social media marketing strategic plan for your business, together with a training plan and will provide you with all the information and training required for you or your staff to know how to properly manage your social media marketing on a daily, weekly and monthly basis.

Training is tailored to your specific needs and can include:

– What social media channels are the best for you to use

– What kind of content to post and when

– How to take engaging photos and videos that showcase your products or services

– How to create strong engaging and valuable captions for social media channels such as Facebook and Instagram

– How to use Instagram Stories, Swipe Up Links, Reels, IGTV and other features

– How to create and run Facebook Paid Ads

– How to quickly reach and grow your followers in an organic way

– How to use blogging

– How to use social media to drive targeted traffic to your website

– Etc.


Com este serviço, Carla será a pessoa disponível para responder às suas questões e dilemas na sua presença nas redes sociais, providenciando soluções imediatas e efectivas para qualquer problema ou dúvida que surja.

Interested in working together? Send an email to and I’ll get back to you asap!